When: January Box (2017)
What They Say:
We believe the coffee experience is our responsibility from seed to cup. Coffee is our craft, our ritual, our passion. It drives us and inspires us. With this simple truth and responsibility we are bridging the gap from Farmlevel to Streetlevel.
What is Farmlevel?
Before finding its home in your mug, Verve coffee passes through many hands. Farmers, Roasters, and Baristas all play an integral role in crafting the cup. The Farmlevel Initiative supports every hand that holds our coffee, from seed to cup, positively impacting communities at the local and global level. By connecting farmers at Farmlevel, with you, at Streetlevel, the Initiative creates an open line of communication that transcends distance, language, and culture.
The Farmlevel Initiative at Verve is a direct trade practice that allows us to exceed Fair Trade minimums every time, no exceptions.
Why We Picked Them:
The third roaster we ever sourced from when launching our first coffee business was Verve. They were just as excited to help us out then, as they are now. The mindset on the West Coast is one of enjoying life, and the finer things that we get to do in it. Their coffee is a representation of that, so we had no problems reaching back out to them, and trying out their new offerings for you.
We hope you enjoy the La Huerta roast - it's unique smooth profile makes for a great cup no matter how you brew it!